In the events industry, we often talk about how to engage the online community with live events and vice versa. BUT, there is one thing that is often missing in this discussion—how to engage our audience online while they attend the live event. Perhaps controversial, because the focus of the live events is face-to-face interaction, but the fact is that social media and technology are not going anywhere, and it’s better to use it to engage and enhance the attendee experience at our events rather than leaving it to chance.
There are many digital experiences at live events that keep the delegates connected to their mobile devices, including registration, social media, hashtag usage, photo walls, online polling and apps. Which tools are the most effective? To explore this area further, we hosted a Twitter chat to ask our global event community about digital experiences at live events—‘From online to offline: Digital experiences at live events that keep delegates constantly connected’—and gained valuable knowledge on the subject! You can read about it in the following sections and add your views in the comments below.