Gerd De Bruycker
Gerd De Bruycker is a marketing director at Cisco Systems, responsible as the CMO for Northern Europe and leading the EMEA Events Team. He is specialised in how event marketing is integrated into the overall marketing mix as part of customer journeys and audience touchpoint strategies. He and his team are responsible for Cisco’s top events in the region, like Cisco Live, Cisco’s trade show participation, event strategy and country event enablement services. Before joining Cisco nine years ago, he worked for almost a decade at Microsoft mainly in event marketing roles on a country, regional and worldwide level. He is also a guest lecturer at a high school in Belgium.
Director of TicketAid & Board Trustee at Refinitiv Charities, Matthew is an Inspirational speaker & award-winning social innovator. Matthew’s mission is to tease out the “social impact potential” in us all. His most recent accomplishment, TicketAid, is one of very few examples of social intrapreneurship success that has led to him establishing Refinitiv Charities as a founding Trustee, as well as being named a 35 Under 35 Changemaker for 2019 and UN Sustainable Development Goals Pioneer Runner-Up. Collectively we can be a force for good in pursuing social impact initiatives, no matter how big or small and Matthew challenges his audience to take up the mantle as social innovators within the private, public and third sector to…Do more. See more. Be more.