Authenticity is a widely used word in the business world. Companies strive to be perceived as authentic and human, but being authentic also means being ready to show vulnerability. In recent years, authenticity has become such an overused word that it diminishes its meaning in the business context; after all, do companies really need to be authentic? How can they be authentic? What does it actually mean for a company to be authentic? Do the companies need to be authentic or do the people working there make the company authentic?
To set this topic strait and clarify these questions, we hosted an #eventprofstalk Twitter chat on 16 September discussing authenticity vs professionalism on social media and asked our community how they define authenticity and when authenticity crosses the line and stops being professional.
Continue reading “‘Business etiquette on social media: authenticity vs professionalism’: #eventprofstalk Twitter chat recap”