Our first online #eventprofstalk hackathon took place in April 2020 and was a huge success – a fantastic and inspiring collaboration of our worldwide event professionals community, at a time when the industry was first feeling the effects of the global pandemic.
Since April, we have seen multiple industries devastated by the commercial and social impacts of COVID-19, and none more so than that of meetings, incentives, conferences and events. In classic gung-ho response, the summer saw the worldwide #WeMakeEvents movement gather stride in appealing to governments to provide financial support to our industry, and it is positive forces for change such as this that will see us survive beyond COVID-19.
With no support in sight, we will need to continue providing ourselves with the tools for resilience, agility, flexibility and success; and with this in mind the second online #eventprofstalk hackathon took place from 22-24 October. The challenge this time was to ‘Develop a 12-month sales and marketing plan for an event agency’, adjusting the current business offering of an event agency and their partners for the post COVID-19 world. This meant: rethink, reevaluate, redesign, readapt, reinvent and recreate all the existing sales and marketing processes. The group needed to work collaboratively with fellow #eventprofs to develop a concrete action plan for the next 12 months, with actionable outcomes.