Cisco has been a pioneer when it comes to online events, successfully implementing a global online and live event strategy. The online event component has been an integral part of their live events pre COVID-19, and they have constantly been testing and experimenting to find the right consumer-centric approach.
Now with online events becoming the norm, Cisco has had to rapidly adjust their current online event strategy and continue to innovate in this space. In this session with Gerd De Bruycker, EMEA Marketing Director: Strategy & Planning and North Europe Director & EMEAR Event Marketing, at the Event Planners Talk e-conference in Bern on August 30 2020, we discussed what changes they have seen with online events and how they continue to innovate further.
To give you a background about events at Cisco, in 2019, Gerd spoke at IMEX Frankfurt about Cisco’s strategy in combining both online and offline events. It was an interesting talk that presented the pre-pandemic event strategy at Cisco. This talk in Bern examined how they have pivoted and adjusted to the new normal.