Event Planners Talk

The demand for live events is growing. After a year and a half of the COVID-19 pandemic, the agency for events and live-marketing VOK DAMS is again registering a strong increase in demand for live events worldwide. 

According to the company, 26 percent of all inquiries received by VOK DAMS in Germany concern face-to-face events, 35 percent to hybrid events with a mix of digital and face-to-face components, and 39 to purely digital gatherings. The economy in Germany is still initially focusing on the particularly flexible digital and hybrid formats, as companies need a longer lead time for their events and certainty in their implementation. In the course of the planning, however, the share of live events is likely to increase further in many projects, VOK DAMS is certain. In China, where physical events have been allowed to take place again since the middle of last year, companies are focusing on live events: Since the beginning of the year, VOK DAMS has recorded a 30 percent increase in inquiries here. In the USA, too, inquiries for live events continue to rise, which VOK DAMS sees as a result of the country’s successful COVID-19 vaccination program.

Continue reading “Live comes before hybrid – demand is increasing”

Cisco has been a pioneer when it comes to online events, successfully implementing a global online and live event strategy. The online event component has been an integral part of their live events pre COVID-19, and they have constantly been testing and experimenting to find the right consumer-centric approach. 

Now  with online events becoming the norm, Cisco has had to rapidly adjust their current online event strategy and continue to innovate in this space. In this session with Gerd De Bruycker, EMEA Marketing Director: Strategy & Planning and North Europe Director & EMEAR Event Marketing, at the Event Planners Talk e-conference in Bern on August 30 2020, we discussed what changes they have seen with online events and how they continue to innovate further.

To give you a background about events at Cisco, in 2019, Gerd spoke at IMEX Frankfurt about Cisco’s strategy in combining both online and offline events. It was an interesting talk that presented the pre-pandemic event strategy at Cisco. This talk in Bern examined how they have pivoted and adjusted to the new normal. 

Continue reading “Designing virtual events for the top, middle and bottom of the sales funnel: interview with Gerd De Bruycker, EMEA Marketing Director, Cisco”

Current global issues such as diversity and inclusion, COVID-19 and presidential elections have triggered brands to take a stand. These crises have brought a democratisation of communication in how brands can involve their audience so that they also have a say. 

Global issues have placed the spotlight on brand value and brand purpose to break down barriers of uncomfortableness and communicate differently with their customers. This new focus applies both to external and internal communication. In this session at the Event Planners Talk e-conference in Bern on 30 August with Dagmar Mackett, Global Development Director DRPG, we discussed some recent examples of the trends shaping our society and how these trends translate to internal and external brand communication and events. We examined cases of ‘brave’ brands who are being vocal about communicating their values, purpose and showcasing authenticity.

Continue reading “Being brave with your brand: the shift in internal and external communication and the role of events. Interview with Dagmar Mackett, Global Development Director, DRPG”

When the events industry came to a halt in March because of the rapid spread of COVID-19, we had to stop our event promotion for the time being. Our weekly #eventprofstalk Twitter chat rapidly became a regular hub for knowledge exchange and business advice, helping event professionals navigate through this crisis. In recent weeks, we have focused on how we can add value remotely to our online community while following governmental guidance to stay at home. 

Following announcements regarding an easing of restrictions on public life and movement, with initial liftings on social distancing taking place around the world, we have been constantly assessing the situation. However, in the meantime, we also aim to communicate our action plan for the Event Planners Talk conference due to take place this year in Bern from 27–30 August. In the following paragraphs, we want to share with you a full update on our recent online activities and those leading to the conference in Bern.

Continue reading “Event Planners Talk conference in Bern, Switzerland, is going ahead as planned, from 27–30 August 2020”

Over the past seven weeks, the event industry has experienced a rapid digital transformation. From working from home to shifting communication and meetings online and hosting virtual events.

Up until the COVID-19 outbreak, only a few event agencies were ready for online events. However, very quickly, everyone had to adapt because it was the only possible option. When businesses reopen, things will never return to where they were before, and online events will significantly increase.

We are not prepared for online. We know how to monetise live events, but the same rules don’t apply to the virtual environment. Online requires rethinking current business models and creating new revenue streams.

To learn more about business models of online events, we interviewed Bogdan Maran, Founder at Visual Hive, about what event planners can do now to adjust their business models to online. Bodgan is an experienced international photographer and videographer who, after working with Splento, has now founded Visual Hive. His passion has always been how to maximise the value of visual content. In addition to creating visual content, the company focuses on collecting and analysing data around it. It looks at artificial intelligence, the blockchain and how to measure live spending. They are building a sponsorship engine that matches brand and event audiences, such as at mass-participation sports, and how to maximise revenue and interaction in terms of creating a bespoke online experience. The second company where Bogdan is a co-founder, AMMP, is a production company that examines strategy, production, delivery and analytics. They also (due to event cancellations related to COVID-19) pivoted to online event production and broadcasting, but were already well prepared for this and very quickly hit the ground running, helping their existing customers to pivot to online events.     

Continue reading “Business models of online events: Interview with Bogdan Maran, Founder at Visual Hive and AMMP”

The world for all of us has changed overnight. The defining moment for us as event professionals was on 28 February when the ITB Berlin was cancelled, followed by IMEX Frankfurt cancellation on 11 March. Two big European trade shows that were significant for us, but also for numerous international event agencies and suppliers involved directly or indirectly.  

In the current situation each day feels like a month, and the news is not becoming more promising for the event industry as we know it. It might take months before the business gets to (the new) normal, and it is clear that certain things will need to change in our business strategy to adapt to the new reality.

We’ve been reading the unfortunate news of event businesses needing to furlough employees or closing down, it breaks our hearts. As much as it might be hard now, success comes often when we’re faced with adverse situations. The only thing we can do now is to come together as an industry and think about solutions that make our businesses more secure in the future.

The way we work and communicate will also evolve and take place increasingly online when the businesses reopen. That knowledge means it will require adjusting and evolving the current business models of an event agency.

We don’t have the solution now, but collectively we can find it. We are excited to host our first online #eventprofstalk hackathon about ‘creating and developing a 12-month business plan for an event agency affected by COVID-19.’

Continue reading “Let’s develop a business plan for an event agency affected by COVID-19”